AI-Powered Search, Social & Commerce Ads

Adobe Advertising features

Adobe Advertising Search, Social and Commerce helps marketers plan, measure and optimise keywords and portfolios to drive more conversions.

Boost insights with AI-powered simulations.

Forecast spend and performance before launching your campaign by using AI-powered simulations.

User-friendly platform. Leverage one-click access to simulations and prediction metrics all within a single view, empowering marketers to make better ad-buying decisions.
Simplified decision making. Download clear and concise simulation reports directly from the dashboard and share with internal teams to inform critical marketing decisions.
Strategic spending. Generate more consistent patterns using AI capabilities to confidently optimise your budgets for walled gardens.

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Maximise results by creating shared goals for Google, Microsoft Advertising and Meta in a unified portfolio based on website data.

More actionable data. Upload conversion data to walled gardens and align optimisation strategies based on your measurement source of truth.
Improved bidding. Use enhanced bidding strategies and set target performance limits to run your budgets on the most efficient publisher networks.
Enhanced search campaigns. Boost performance marketing beyond keyword-based search campaigns using native support for Google Performance Max, Microsoft Audience Network and more.

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Use your Adobe Experience Platform data from Adobe Analytics to enhance your Search, Social and Commerce campaigns.

Streamlined data. Deliver faster insights across walled gardens with a modernised navigation interface.
Empowered simulations. Use simulation tools directly in the UI for powerful predictive performance outcomes.
Enhanced control. Increase performance management control for marketers and teams by exposing back-end levers used by our algorithm.