Multichannel data collection
Get a real-time stream of unprocessed hit-level data available within seconds of collection with our Live Stream feature in Adobe Analytics.
Business moves fast with today’s pace of digital interactions with customers. Data pours in and without some way to take advantage of it fast, it’s easy to miss golden opportunities or get a handle on a crisis before it’s too late.
With the Live Stream feature in Adobe Analytics, you can access hit-level, unprocessed data in near real time (30 to 90 seconds), which you can use in live-traffic dashboards. Or, you can use this data to power recommendations and personalisation algorithms for retargeting or remarketing.
See the impact of your marketing campaigns almost the second the data comes in.
Use this data to personalise offers and content at just the right time.
Access all your customised and standard variables.
Data from Live Stream includes hit-level events from other Adobe Experience Cloud products, such as Target or Adobe Advertising Cloud.
Access our Developer Connection to see how your team would connect to Live Stream in Adobe Analytics.
Our server-side approach to processing and populating report variables and defining visitor segmentation rules allows you to create real-time segmentation of all online data without creating complex rules on your site.
We make it easy to create and manage alerts based on data anomalies and “stacked” alerts that capture multiple metrics in a single alert.