ADOBE JOURNEY OPTIMIZER B2B EDITION USE CASE
Personalise your buying group journeys using powerful AI.
Create intelligent journeys that precisely target buyers’ individual needs and questions using generative AI.
Create personalised journeys based on buyers’ specific needs, interests, industry, journey stage and more.
Journey Optimizer B2B Edition gives you generative AI-powered email authoring capabilities to accelerate content creation. Use them to personalise copy for different personas and journey statuses — while ensuring consistent messaging — and to maximise audience reach and engagement.
Scale content creation with generative AI.
Easily meet the evolving needs of individual buyers and increase engagement by accelerating content creation. Use the AI Assistant Content Accelerator to create personalised email messages based on your buyer’s product interest, industry, role in the purchasing process, status within a journey and more. Email image content can be easily tailored for each buyer using Adobe Firefly generative AI. You can also leverage pre-approved assets and email templates through Adobe Experience Manager Assets and Adobe Marketo Engage, further reducing time to market and improving productivity.
Tailor content delivery to individuals and entire buying groups.
Engage known buyers — both individually or as a complete buying group — across every channel and launch journeys that precisely target their needs using individual- and account-level attributes. Journey Optimizer B2B Edition lets you customise journeys to roles and gives you the flexibility to split journeys into multiple paths. For instance, you can create specific journeys based on departments — like marketing, IT or finance professionals. These journeys include unique emails, SMS messages, interactive webinars and more. You can also integrate with Marketo Engage to deliver consistent experiences through additional channels.
Understand and improve journey engagement.
Get feedback on how your journeys are performing and improve engagement rates with buying group engagement scores. Scores adjust based on individual and group responses to personalised content, which gives you the insights you need to refine content selections across your channels. Sales teams are automatically informed of buying group engagement through an AI-generated email alert that provides a holistic engagement summary on accounts and individual buyers.
