ADOBE MARKETO ENGAGE FEATURES
Marketing impact analytics
Maximise ROI by giving every marketer in your organisation — from beginner to advanced — the tools to optimise marketing investments, make precise improvements and prove marketing impact by tying every activity and touchpoint to revenue.
Campaign reporting and insights
Give teams a single view of revenue, cost, pipeline and conversion insights. With it, they can quickly analyse campaign and channel effectiveness, ROI and marketing impact, identifying the best-performing campaigns and channels.
- Out-of-the-box-reports. Make it easy to view results across programmes or for specific campaigns. The reports available include campaign and web activity, email performance, lead performance and status and more.
- Email insights. Explore the aggregate data for email delivery and engagement metrics and apply filters to break down results by audience, content or platform.
- Quick charts. Save up to 20 popular chart snapshots in a quick-chart dashboard to easily compare insights from different dashboards without switching between screens.
- Web page activity report. Use tracking codes to monitor website engagement, conversion rates, costs and lead-conversion revenue for both known and anonymous visitors.
- Programme and channel analyzer. Identify the programmes and channels performing the best using visualisation informed by cost, pipeline, revenue, leads, programme membership and conversion data.
- Turn-key visualisations. Demonstrate driven pipeline, revenue, cost per acquisition and more using over 20 metrics and first-, last- and multi-touch attribution models.
Attribution and ROI dashboards
Marketers can take advantage of preconfigured single- and multi-touch attribution dashboards to analyse the engagement, pipeline and revenue performance of campaigns and channels. These dashboards have flexible filters, interactive charts and analytics and easily tunable datasets to provide a better understanding of revenue credit and ROI across the sales cycle.
- Built-in trend analysis. View changes in performance over time, campaign and channel successes and cost per campaign.
- One-click sharing. Customise the dataset and output adjustments and get the ability to save charts, download data and export visual reports directly to Microsoft PowerPoint.
Marketo Measure
Give advanced teams all the tools they need for every-touch B2B attribution to optimise marketing tactics and make the most of their marketing budget.
- Data source expansion. Develop data sources beyond what’s known within Marketo Engage to capture every trackable engagement from online and off-line channels.
- Sales activity monitoring. Track business development representatives and sales activities in addition to marketing touchpoints.
- Data aggregation. Collect data from multiple CRM or marketing automation platform instances.
- Attribution AI. Let AI find the patterns in your dataset for more targeted insights.
- Broad reporting and data sharing options. Turn attribution insight into action across marketing and sales.
Learn more about Marketo Measure.
Journey analytics
Marketers can easily map, model and analyse the entire customer lifecycle using a drag-and-drop model builder, templates and real-time data from active campaigns.
- Buyer journey tracking. Pinpoint where known and anonymous buyers are in their journey across active campaigns.
- Deal velocity charts. View overall funnel traffic, measure stage performance and identify potential bottlenecks across each buying stage for SLA management with sales.
- Marketing contribution assessment. Track and understand each marketing activity and touchpoint that influences opportunity creation and closed/won revenue.
Customised report builder
Build customised reports and dashboards for every programme, account and person. Teams can create, export and share virtually any report with unlimited data dimensions and customised visualisations.
- Drag-and-drop report builder. Create customised reports in the form of charts, graphs, grids, tables, visualisations and dashboards using an intuitive WYSIWYG report canvas.
- Integrated cost data. Include programme cost from Marketo Engage in your business intelligence reports to associate spend with revenue for accurate and detailed ROI insights.
- Pre-configured reports and dashboard templates. Use 25 pre-built dashboards and reports to analyse lead, account, campaign, opportunity and lead-to-revenue model data.
Learn how to use marketing impact analytics.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
