Adobe Workfront Use Case
Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.
Adobe Workfront lets you organise your campaigns by defining clear objectives, identifying target audiences, creating timelines and more. Plans are clear, concise and connected to the work needed to achieve your marketing goals.
View how plans connect to strategic initiatives and execution workflows in one centralised interface. Shareable table, timeline and calendar views provide stakeholders with visibility into every campaign in flight.
Speed up record creation with help from Adobe AI Assistant. With it, you can upload unstructured documents to Workfront and let AI Assistant extract objectives, audiences, channels, assets and other relevant information — no duplicate data entry required.
Ensure your plans and execution are seamlessly connected with deep workflow integrations. Link planning records to process execution for real-time updates and monitoring on items like budget and project completion, ensuring your campaigns are timely, on plan and brand-consistent.
