Report

78% of customers want consistent brand experiences.

Read the Adobe 2025 AI and Digital Trends in Customer Engagement report to discover how businesses are using AI-powered personalisation and predictive analytics to create the consistent and tailored experiences customers expect.

Streamlined and unique customer experiences can unlock long-term growth. In our report, explore how businesses are responding:

  • 56% of the most advanced users of generative AI in marketing and CX use data and analytics to predict customer needs and 54% use it to personalise the web experience.
  • 61% of senior executives believe that delivering personalised experiences and fostering deeper engagement will be critical for growth.
  • 87% of organisations leveraging AI-driven personalisation have already seen boosts in customer engagement.

Please share your contact information to download the report.

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2025 AI and Digital Trends — Customer Engagement

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Content as a Service v2 - generic - Tuesday, 25 June 2024 at 10.08

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cardTitle
2025 AI and Digital Trends in Customer Engagement.
CardDescription
Consumers want consistent experiences delivered in real time. Discover how AI-powered personalisation and predictive analytics are helping businesses drive growth by creating consistent customer interactions across channels.
cardDate
2025-02-19
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caas:content-type/report