Content Supply Chain - Asset Management
Quickly personalise experiences while maximising the value of your content.
Empower marketers to access existing brand-approved assets and tailor them to any persona, channel or region. The Adobe GenStudio solution includes products that give your teams the power to quickly build and scale intent-driven experiences with content optimised to every customer, all while boosting content ROI.
Scale winning experiences using the right content.
Easily discover, share and activate content.
Adobe Experience Manager gives teams in-depth content recommendations based on content performance, increasing asset use and letting teams optimise and accelerate time to market.
- Get strategic content recommendations. Get content recommendations based on campaign goals, click through rate and SEO performance.
- Access content seamlessly. Browse content across any repository through a unified search experience.
- Streamline asset sharing. Share assets across teams for inspiration and seamless collaboration.
- Simplify experience integration. Access experiences created in Adobe GenStudio for Performance Marketing within Adobe Experience Manager.
Repurpose high-performing content in real time.
Maximise content ROI and improve team efficiency by using existing content to create new, on-brand variations.
- Modify and activate content. Access, remix and edit brand approved content to create and activate content variations.
- Enhance editing with visual tools. Edit and update experiences using an advanced visual editor.
- Generate content variations. Create text or image variations at scale using generative AI.
Scale your best content across multiple activations.
Quickly adapt high-performing experiences for different audience segments, channels and markets using AI-powered content creation.
- Tailor for every audience. Create content that resonates with each audience segment’s preferences.
- Format content for any channel. Adapt content for web, mobile, email, paid social and display ads.
- Scale across brands. Curate ready-to-use content for multiple sub-brands.
- Customise content for every region. Localise and translate global content for regional use while ensuring brand consistency across regions.
Get advanced brand and legal compliance tools.
AI-powered asset workflows help you to manage and govern assets, maintain brand integrity and content compliance and get content to market quickly.
- Authenticate and protect content. Leverage robust workflows to support digital rights management and use the content authenticity initiative to protect your brand integrity.
- Verify assets with AI. Get AI-powered brand scores that let you know if your assets are brand compliant.
Asset management is powered by these Adobe products.
“We knew that by reuse more content, we could free up time for local teams to focus more on client work while delivering on our vision for consistent, on-brand experiences.”
Helen Wallace, Creative Director
Deloitte
Read Deloitte’s customer story
