Retail isn’t just about buying. It’s about building emotional connections for long term loyalty. That’s why successful retailers create personalised experiences that standout - experiences that are in synch with the customer at every moment on every channel. And they do it with unified data, dynamic content and AI at scale.
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Discover how retailers are evolving to keep up with customers’ ever-shifting expectations this coming year — and beyond.
What can Adobe do for retail?
As consumer experience expectations accelerate, experiences must evolve - personalisation is no longer optional in the experience economy. Brands need to deliver personalisation at scale. Adobe can help brands deliver this through the 3 pillars of Content, Data and Journeys.
Creating single view of customer & managing data responsibly.
Accelerating content & scaling personlisation across channels.
Orchestrating shopper journeys with decisioning & automation.
Read our latest report with Incisiv to get a more granular look at personalisation in retail by region and sub-industry.
Find out what makes Adobe a Leader in the 2022 Gartner Magic Quadrant™ for Digital Experience Platforms report.
Read Failure to Scale: The State of Personalisation in Retail and Travel to learn why businesses are struggling to expand their efforts - and what it takes to succeed.