Adobe and Accenture are empowering businesses to rethink marketing for the AI era.
06-16-2025
In a quickly evolving digital landscape, businesses are under pressure to create standout customer experiences that are faster, smarter and more scalable than ever before. Adobe and Accenture are helping organisations meet that challenge head-on, combining Adobe’s industry-leading creative and marketing technology with Accenture’s deep strategic and implementation expertise.
Together, the two companies are empowering marketers to move with greater agility, personalise every customer interaction and modernise operations, unlocking new growth opportunities in a world shaped by AI and constant change.
Adobe and Accenture are helping brands deliver impactful customer experiences with creativity and scale by:
- Unleashing creativity with AI: Accenture helps clients bring together Adobe Creative Cloud, Adobe Firefly and Adobe Experience Cloud to accelerate content production. Whether building brand campaigns or scaling always-on assets, marketers can move faster while staying true to their creative identity.
- Delivering seamless customer experiences: Adobe and Accenture are working together to connect the dots across data, content and journey orchestration, ensuring every customer interaction is personalised, timely and aligned to business goals.
- Modernising the marketing tech stack: With a focus on integration and simplification, Accenture helps brands implement and optimise Adobe solutions to enhance performance, reduce silos and future-proof their digital foundation.
- Reinventing the marketing function: By aligning data, technology and talent, Accenture and Adobe help marketers focus on what matters most, building strong, lasting customer relationships amid continuous change.
At Cannes Lions this week, Adobe is highlighting the transformative power of creativity, marketing and AI in driving the future of personalised customer experiences. With partners such as Accenture, Adobe is delivering integrated solutions that address the unique needs of businesses today. To learn more about Adobe’s presence at Cannes—from interactive experiences, insightful panels and collaborations with leading brands and platforms — visit here.
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