What is warehousing? A guide to logistics
Effective warehousing offers a range of benefits for your e-commerce business. Whether you’re a startup delivering your first order or a multinational corporation with stock stored across the globe, keeping physical inventory provides much more than just having items available to purchase.
Find out more about warehousing and how you can benefit from operation below.
In this warehousing guide, you’ll learn:
- What is warehousing?
- Warehouse vs. distribution centre: What’s the difference?
- Why is warehousing important?
- The elements of warehousing
- Warehousing and the supply chain
- Warehousing and an integrated ecommerce stack
- Frequently asked warehousing questions
What is warehousing?
Warehousing is the process of storing physical inventory for sale or distribution. Warehouses are used by all different types of businesses that need to temporarily store products in bulk before either delivering them to other locations or individually to end consumers.
For instance, many ecommerce businesses will purchase products in bulk from their suppliers, who deliver them to their warehouse for storage. When an end customer then places an order from the ecommerce site, the business — or its third-party fulfilment provider — picks and packs the product from the warehouse and delivers it directly to the customer.
Ecommerce has driven rapid growth throughout the warehousing industry. In fact, the market has doubled in the last decade as businesses around the world invest heavily in their supply chains to get goods to consumers and businesses faster and more efficiently.
This isn’t only limited to ecommerce businesses. Most physical retail businesses have limited space in their shops to hold inventory but still need to keep up with demand. Having additional inventory available in nearby warehouses helps ensure that they are always able to restock their shops during high volume times like the holidays, even if their suppliers are in other countries and are slow to produce and deliver new products.
Warehouse vs. distribution centre: What’s the difference?
While a warehouse is technically any building that shops physical products regardless of the purpose, a distribution centre is more specifically a type of warehouse designed for fulfilling orders for the purpose of distribution to other businesses or consumers. Distribution centres, therefore, need to be designed for not only compact storage but also efficient picking, packing and delivery.
Why is warehousing important?
Warehousing is an essential part of the supply chain for most types of businesses that deal in physical goods. This could be consumer businesses holding a product that eventually makes its way to an end retail customer or it could be business to business (B2B) companies storing products that eventually make it to business customers.
For retail and ecommerce businesses, warehousing allows:
- The purchase of wholesale goods in bulk that may not fit in a physical retail store or yet be purchased by an end consumer online.
- Large bulk orders - which allow these businesses to negotiate lower prices with their suppliers, thus improving their margins when selling to customers.
- Keeping inventory available as demand fluctuates to ensure products stay in stock.
In addition, warehousing allows businesses to store products in strategic geographic areas to reduce delivery times and delivering costs. For example, if a business is selling a product directly to consumers across the US, they may want to store inventory in multiple different regions of the country.
Similarly, if they’re selling to consumers around the globe, they’ll want to strategically place warehouses in different countries to speed up deliveries and minimise deliveries that must go through customs.
With over 20,000 warehouses around the US and consumers now very accustomed to same-day delivery, this is becoming an ever more important aspect of businesses delivering directly to customers.
The elements of warehousing
While warehousing may seem simple since it mainly involves leaving products in storage, there are several processes involved to ensure it’s done efficiently and inventory can be moved in and out quickly, including:
- Capacity planning
Space is the key resource. Therefore, when a delivery of products is expected, staff need to plan for where the products are going to be stored to make the most efficient use of the space. - Receiving inbound deliveries
When products arrive at the warehouse, staff will need to receive the items and carefully move them to a staging area for processing. - Tracking inventory
As items flow in and out of the warehouse, they need to be registered in the warehouse inventory management system to ensure administrators can track what’s currently in inventory and plan for future changes. - Storing products
After products have been received and processed, they need to be stored. This can involve putting the products in bins and pallets and then using moving equipment to transport them to their appropriate storage space. - Controlling climate
Depending on the nature of the products, factors like temperature, humidity or pressure may need to be kept constant. For example, frozen goods will need to be stored in areas where the temperature is below freezing. These requirements will affect how and where products are stored within the facilities to ensure proper quality. - Reorganising
As new products are brought in, existing inventory may need to be moved to make sure the whole space is being most efficiently utilised. Any changes need to be tracked and updated in the inventory management systems. - Retrieving and outbound delivery
Finally, when products need to go out of the warehouse for delivery, staff needs to retrieve, process, package, load them and then release them from inventory to allow space for new inbound products.
Warehousing and the supply chain
Warehousing is an integral piece of the broader supply chain for physical products. Warehouses do not only serve as intermediary storage facilities — they also provide the ability for supply chain managers to reduce costs by optimising inventory purchases, saving delivery costs and speeding up delivery times.
Warehousing even permits things like repackaging products for marketing purposes or to optimise the package for last mile delivery. These are important steps in ensuring products get through the supply chain to the end customer, ensuring that they have the best possible experience with your company.
Warehousing and an integrated ecommerce stack
Warehousing provides a valuable tool for businesses to temporarily store products, often for storing inventory and optimising delivering to their customers. If warehousing is an essential part of your business, you’ll need to make sure your ecommerce platform can integrate with your warehouse systems to keep track of inventory, place orders, co-ordinate fulfilment and more.
Adobe Commerce makes it easy to synchronise your web store with both internal warehouse systems and third-party fulfilment centres.
Request a free Adobe Commerce demo to see how the next-generation ecommerce solution can help scale your warehouse operations.
Frequently asked warehousing questions
What is the definition of warehousing?
The definition of warehousing is to store inventory, be it goods or data, in a dedicated space, traditionally a warehouse.
What is the process of warehousing?
There are six areas of work that traditionally occur at a warehouse facility, though how many of these appear and on what regularity will depend on your business. The six warehousing actions include:
- Receiving new stock.
- Putting away and catalog new inventory.
- Storage management.
- Picking stock ready for processing after customer purchase.
- Packing and cataloguing all orders.
- Delivering to customers.
What is a data warehouse?
A data warehouse is a storage facility used to store, manage and recall customer data. This data, usually collated through sales information, can be used to make business decisions, such as investment in popular stock lines or tailored marketing to a relevant audience.