Campaign and Lead Management

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What is omnichannel marketing?

Our guide explains the benefits of an omnichannel marketing strategy and what you need to know to create your own omnichannel campaign.

Retargeting in B2B marketing.

Learn about retargeting with Marketo Engage. Use this technique to clinch the customers you need. Read our guide to retargeting in marketing today.

Customer journey maps explained.

A customer journey map is a visual representation of the contact points between a customer and a company through the entire relationship.

Crafting a digital marketing strategy that delivers results.

Discover how a digital marketing strategy can set your business up for success. Find out what it entails and how you can create one with Marketo Engage.

Improve engagement with Interactive Webinars’ new features.

Adobe Marketo Engage Interactive Webinars now includes AI-powered enhancements, improved registration insights, tokenisation and more.

Maximise your marketing impact with marketing qualified buying groups.

Learn how data, automation and AI improve sales outcomes and personalise engagement, with Adobe Journey Optimizer B2B Edition.

How to build a successful marketing funnel.

Discover what a marketing funnel is and how to build one that delivers leads time after time. Read our comprehensive guide to find out more.

What to expect when you adopt Adobe’s customer data tech.

In this short myth-busting guide, we reveal what it’s like to adopt Adobe’s customer data technology – covering implementation, ease of use, and time to ROI.

What is online marketing?

Online marketing, also known as digital or Internet marketing, is a type of marketing that relies on websites to connect with a brand’s target audience.

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