Schbang sets new standards in scalable creativity and brand performance with Adobe Firefly.
07-24-2025
Schbang is India’s largest independent creative, media and technology agency, with over 1,200 specialists. In an era where creativity and speed define brand success, the agency is integrating Adobe’s generative AI tools into its core workflows to help brands scale content with precision — without compromising creativity.
Schbang is no stranger to building lasting brands. It has more than 250 clients, including RIL, Britannia, Fevicol, Amazon, Mahindra and Kotak. Now, with Adobe Firefly, the agency is building them faster and smarter.
Creativity, augmented.
At the heart of Schbang’s creative transformation lies the belief that AI is a collaborator, not a replacement. “Humans bring the ideas. AI brings them to life,” says Associate Art Director Tanveer Jadhav, summarising the agency’s HI + AI philosophy — a fusion of human and artificial intelligence.
The agency’s teams are accelerating from concept to execution at record pace, whether they are generating detailed storyboards with Structure Reference in Adobe Photoshop or designing 3D product visualisations in Adobe Substance 3D Stager. In a recent campaign for a large banking client, one of Schbang’s designers turned a conceptual sketch into a finished, brand-aligned visual in under one hour — a process that previously took more than six hours.
From one idea to 1,000 impressions.
As content demand surges across platforms, Schbang is solving for scale. Its creative teams can now version campaign assets three times faster using Firefly’s Generative Fill and Generative Expand features, adapting visuals seamlessly across formats, audiences and platforms. This means greater relevance, resonance and impact.
“Adobe Firefly has fundamentally changed how we approach scale without losing nuance,” says Suketu Gohel, Senior Creative Director, Art at Schbang. “We’re able to test more ideas, iterate faster and spend more time on the thinking that truly moves the needle.”
Built for the business of brands.
The agency is also leveraging Firefly Services to automate its creative content workflows — reducing manual work and unlocking more time for experimentation. Early internal data shows generative AI is saving the agency’s creative teams up to 20% of their workday, which they now use to test content performance and optimise for better business outcomes.
“AI isn’t about shortcuts — it’s about smart scale,” says Harshil Karia, Founder of Schbang. “Firefly allows us to deliver high-quality creative with speed, while keeping storytelling at the centre. That’s how we help brands grow.”
The future, now.
Schbang represents the modern agency model: agile, AI-empowered and relentlessly focused on client success. As Firefly continues to evolve, it’s helping define how generative AI tools can unlock new creative frontiers while delivering measurable value to brands.
Because when human creativity is paired with the right tools, growth isn’t just possible — it’s inevitable.
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