CHG uses Workfront to automate and accelerate the complete lifecycle of work, helping to put the people on the front lines first. The enterprise work management platform centralises and standardises requests, connects digital work streams, improves collaboration and focuses teams on the right tasks.
For example, CHG has automated nearly half-a-dozen creative request forms in Workfront. Now based on question responses, the system applies the right template and assigns the work to the right employees. Since implementing the request queues in Workfront, CHG has significantly reduced the number of side favour marketers have done for colleagues that they talked to or emailed privately.
“Workfront helps us to put people first, those that are on the front lines doing the work,” says Pett.
Beyond improving processes, CHG is using data from Workfront to gain insights into workload trends so project managers can more effectively manage capacity. In support of its people-first culture, CHG now has real-time, reliable utilisation data that can help uncover engagement and success issues by recognising workload capacity imbalances faster.
According to Pett, “One project manager was so efficient, we would have never known that she was over capacity if we didn’t have Workfront. Her pace was unsustainable and she would have burnt out, but because we were able to shift some of her workload in time, she is happier. She now contributes in other significant ways as well because she has the capacity to add value and she appreciates that the company responded to her need for better balance.”
In many instances, Workfront has allowed CHG to be more conscious of the amount of work project managers assign at one time. Marketing tasks are now distributed in more manageable increments — for example, three jobs due at the end of the week, four the following week — rather than 15 jobs assigned and due at the end of the month. “Workfront helps us group work more efficiently while using data to justify growth in teams and opportunities,” says Pett.