- Bring strategy to life. Define goals and map project requests against them, connect daily tasks to strategies, and boost productivity with a marketing system of record.
- Plan, prioritize, and iterate work. Compare project plans side by side, pick the best one, then adjust it on the fly as new data is added or market opportunities change.
- Make marketing work flow. Accelerate work with automations, templates, real-time reports, and marketing-focused Agile boards, as well as direct integrations with essential applications like Adobe Creative Cloud.
- Ensure compliance and brand standards. Use online reviewing to let stakeholders comment, request changes, and approve projects while maintaining an auditable record of change.
- Deliver campaign assets for activation. Modify existing assets to kick-start new campaigns and send them directly to Adobe Experience Manager for activation. Then measure asset effectiveness and replicate what’s working.