ADOBE WORKFRONT
Plan, assign, and execute work from one place.
Build a marketing system of record by centralizing and integrating work across teams and applications with the industry-leading enterprise marketing work management application.
Explore the features and capabilities of Adobe Workfront, your marketing system of record.
- Planning
- Centralize work
- Automate
- Review & approve
- Measure & report
Streamline enterprise planning.
One place to plan campaigns, create and launch briefs, and orchestrate work — Workfront connects once-fragmented planning data so it can be structured to derive meaningful project insights and visualizations.
- Move planning activities out of siloes and into the Adobe Workfront Planning module for enterprise-wide alignment, collaboration, and execution.
- Unify your marketing strategy and activities by linking planning and execution records across the marketing ecosystem.
- Create, save, and share interactive views, such as calendars or timelines, to provide role-specific visibility and intelligence across teams.
Connect teams and tools.
Workfront is your single collaborative system that lets you break down silos and manage all work across the organization.
- Consolidate work requests, streamline project intake, capture data with custom forms, and manage project reviews.
- Understand the work happening across your teams with dashboards and tracking tools.
- Support multiple work styles such as Agile or hybrid approaches.
- Ensure team members are aligned by accurately estimating and budgeting resource allocation across work initiatives.
Automate workflows.
Streamline execution and accelerate time to market by eliminating manual work, standardizing processes, and connecting workflows.
- Customize project templates that standardize execution and automate repeatable work.
- Keep work moving by automating sequential or parallel review stages.
- Automatically produce campaign briefs by using AI to ingest source documents in formats like Microsoft PowerPoint, Microsoft Word, PDF, and more.
- Customize each user’s home experience to view only relevant work and to prioritize that day’s most important tasks.
- Build your own process automations without a team of developers.
Accelerate reviews and approvals.
Help your teams easily collaborate across projects and applications with automated review and approval capabilities, AI-assisted brand checks, and cross-team access to project details and resources.
- Deliver on-time, on-budget, and on-brand work with digital proofing and automated multi-stage approval workflows.
- Rely on enterprise-grade audit trails to meet the challenges of work in highly regulated environments.
- Streamline brand compliance with controls to flag regulatory and brand standards to help shorten feedback loops.
- Integrate with Frame.io to unify reviews and approvals and let creatives, marketers, and stakeholders collaborate more effectively.
Measure and report insights.
Plan and track enterprise projects, gain visibility into capacity, ensure alignment to business objectives, monitor insights and results, and support data-driven decision-making.
- Make informed decisions and gather insights by building effective dashboards with user-friendly, visual tools.
- Add, edit, and manage the types of report widgets you want to add to dashboards to quickly build datasets.
- Export your Workfront data into data lakes or other business intelligence (BI) tools.
Adobe Workfront use cases
Scale your project management efforts
Manage work at an enterprise level with a single system so you can easily intake, resource, track, collaborate, and report on every project that’s key to your business success.
Centralize project management for agencies and client work
Agencies face unique challenges as they orchestrate work across complex ecosystems. Let Adobe Workfront help centralize operations into a marketing system of record to deliver outstanding results for your clients.
Improve cross-functional collaboration
Eliminate barriers with powerful tools that encourage teams across the organization to contribute, collaborate, and work together seamlessly to produce the best results.
Execute campaign planning flawlessly
Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.
Helping some of the world’s biggest companies build a marketing system of record.
https://business.adobe.com/assets/icons/products/workfront/tmobile-rev2.svg | TMobile
Saved $2 million by streamlining workflows.
https://business.adobe.com/assets/icons/products/workfront/jll-rev2.svg | J L L
260% increase in deliverable output.
https://business.adobe.com/assets/icons/products/workfront/xfinity-creative.svg | xfinity
Increased project velocity by 7x.
https://business.adobe.com/assets/icons/products/workfront/thermofisher-rev2.svg | Thermofischer
Reduced project duration by 20%.
https://business.adobe.com/assets/icons/products/workfront/esri.svg | Esri
Consolidated 74 request systems into one.
Learn more about Workfront.
Unlock more with Adobe integrations.
Connect Adobe products to create experiences that are right on time and just right for your customers.
Workfront + Adobe Experience Manager Assets
Connect your content creation and activation workflows to reduce time to market and increase the findability and reuse of content you create.
Workfront + Frame.io
Create a unified review and approval experience to help creatives, marketers, and stakeholders collaborate more effectively than ever.
Workfront + Creative Cloud
Give creatives the ability to see projects and priorities without leaving their favorite Creative Cloud apps.
Questions? We have answers.
