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ADOBE WORKFRONT USE CASE

Deliver more in a system where humans and agents work together.

Marketing teams increasingly work with AI agents. Agents can help draft copy, summarize meetings, draft briefs, and draft project plans for people to review — and they need to work from the same context, permissions, and priorities as the people they collaborate with. Adobe Workfront is where people and agents work together.

Turn AI investment into measurable marketing capacity.

Bring people and agents into one connected workflow — with the intake, execution, automation, and governance controls to help keep the operation moving with oversight.

Coordinate people and agents in one workspace.

Centralize how work enters the organization, how it gets prioritized, and how it gets resourced. Use AI to summarize what changed on active projects, surface suggested work allocations across people and agents, and give people and agents the same shared context to act on. Review AI-generated summaries and suggestions for accuracy.

Automate the manual work that slows teams down.

AI-powered brief ingestion turns unstructured documents into structured projects quickly. Adobe Workfront Form Fill helps reduce repetitive data entry. Templates and blueprints standardize execution across teams. People stay in the loop, reviewing what the automation produced before it becomes the plan of record.

Scale AI adoption with oversight.

AI Collaborators bring visibility to agent actions and help agents work effectively within scoped boundaries — whether assigned directly, invoked through CX Enterprise Coworker Chat, or via MCP through supported AI platforms, such as Claude, Copilot, ChatGPT or Gemini. Supported actions are authenticated, permission-checked, and logged under Workfront’s permissions and administrative controls, helping give IT oversight of how agents are used.

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Learn more about human-agent work.

https://main--da-bacom--adobecom.aem.page/fragments/products/workfront/human-agent-work

Questions? We have answers.

How does Adobe Workfront support a shared workspace for both people and AI agents?

Workfront lets teams assign configured AI Collaborators work in existing workflows: AI Collaborators handle tasks, issues and reviews all within scoped boundaries that the admin controls.

How are AI Collaborator actions authenticated and audited in Adobe Workfront?

When setting up an AI Collaborator, an administrator provides the selected agent provider’s required authentication details and assigns a Workfront access level that governs its Workfront capabilities. AI Collaborators are permissioned Workfront users and supported activity is logged and auditable within Workfront.

What is the business case for AI investment in marketing work management?

Workfront brings agents into visible, repeatable workflows, helping teams apply AI to routine marketing work while reducing isolated handoffs. This can free people to focus on judgment and higher-value work; specific results depend on the use case and implementation.
cardTitle
Humans and agents team up in Adobe Workfront.
Description
Automate manual work, scale AI adoption, and guide people and agents together in one centralized workspace.
cardDate
2026-01-20
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/workfront

Deliver more in a system where humans and agents work as one team.

Deliver more in a system where humans and agents work as one team.

Turn AI investment into measurable marketing capacity.

Turn AI investment into measurable marketing capacity.

Coordinate people and agents in one workspace.

Coordinate people and agents in one workspace.

Automate the manual work that slows teams down.

Automate the manual work that slows teams down.

Scale AI adoption without scaling AI risk.

Scale AI adoption without scaling AI risk.

Learn more about human-agent work.

Learn more about human-agent work.

Let’s talk about what Adobe Workfront can do for your business.

Let’s talk about what Adobe Workfront can do for your business.

Get started

Get started