For 50 years, Esri has been helping their customers solve real-world problems by providing mapping, geographic information systems (GIS) and location analytics software to frame data in a geographical context, what they call: The Science of Where®. From coffee giants that use location intelligence to improve sustainability of their crops and farmers; to parcel delivery services that use Esri’s technology to deliver on time and keep their costs down; to utilities that track their assets in real time to close outage or repair tickets quickly for their customers — Esri is the technology behind these brands. Esri is at the heart of 90 of the Fortune 100 companies, in all 50 U.S. state governments and 87 of the Forbes Top 100 colleges in the United States.
This innovative way of looking at patterns and relationships extends to the marketing division at Esri, too, as they look to optimise and streamline the way that they approach marketing work.
“As a company that has continuously grown over the last 50 years while always striving for excellence, we knew that in order to expand our business and to reach more companies and users, we would have to undergo our own digital transformation to scale and support our growth,” says Christina Sullivan, Marketing Leader.