Imagine producing national marketing campaigns for multiple brands with hundreds of franchisees. That’s exactly what FOCUS Brands does as part of the company’s commitment to develop food service brands through a repeatable operating model. FOCUS Brands has seven creative teams responsible for helping to build brand loyalty and drive revenue across the U.S. and internationally.
For a national promotion across Moe’s Southwest Grill locations, for example, FOCUS Brands may create up to 100 different deliverables. To better position the company for expansion and digital delivery, FOCUS Brands implemented Adobe Workfront. Today, Workfront enables brand marketers and creatives to be more productive and efficient.
FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants and cafes throughout the U.S. and in over 60 countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.