ADOBE WORKFRONT
Success is 10% inspiration and 90% process. We’ve got the 90% covered.
Connect, collaborate and simplify workflows using Adobe Workfront to launch campaigns and deliver personalised experiences at scale.
Learn why a creative approach will help you to keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.
Revolutionise how work gets done.
Marketing with strategy, not crossed fingers.
- Bring strategy to life - Define goals and map project requests against them, connect daily tasks to strategies and boost productivity with a marketing system of record.
- Plan, prioritise and iterate work - Compare project plans side-by-side, pick the best one, then adjust it on the fly as new data is added or market opportunities change.
- Make marketing work flow - Accelerate work with automations, templates, real-time reports and marketing-focused Agile boards, as well as direct integrations with essential applications like Adobe Creative Cloud.
- Ensure compliance and brand standards - Use online reviewing to let stakeholders comment, request changes and approve projects, while maintaining an auditable record of change.
- Deliver campaign assets for activation - Modify existing assets to kickstart new campaigns and send them directly to Adobe Experience Manager for activation. Then, measure asset effectiveness and replicate what is working.
Maintain project management standards. No matter how big your org is.
- Align the business strategy - Define goals, build business cases, assess strategies. Then, connect daily work to goals, all while shortening PMO response time.
- Deliver impact - Create project plans aligned with strategies, compare alternative scenarios, vet requests against priorities and truly understand capacity, timelines and tradeoffs.
- Streamline delivery - Accelerate execution with automations, templates and real-time reporting, track progress to manage risk and support multiple work methodologies, like scrum and kanban, in one application.
- Accelerate and audit approvals - Ensure standards and maintain an auditable record of changes with tools that let teams such as IT, design, product, legal and management review, comment and approve projects online.
- Stay on budget and on time - Vet processes against strategies and progress against goals, connect production to other enterprise applications for activation and measure and evaluate project effectiveness to meet the definition of done.
Don’t just deliver. Exceed client expectations.
- Drive business results - Define goals and set business strategies, then evaluate client requests against them. Streamline internal and external collaboration to deliver faster, better results.
- Plan, prioritise and iterate work - Create and compare project plans side-by-side to determine the best route, then let automations update plans and task assignments as clients’ needs shift.
- Automate processes - Accelerate campaigns with a centralised system of work, as well as automations, templates and real-time updates. Use any work methodology you like, including Agile, Kanban, Scrum, Waterfall and Gantt.
- Online reviews and approvals - Keep content compliant and on brand with collaborative online reviews that let internal and external stakeholders review, comment and approve assets, while maintaining an auditable record of changes.
- Streamline asset creation and delivery - Use tools that measure asset effectiveness then reuse existing assets as a starting point for new campaigns. Approved asset can be sent directly to Adobe Experience Manager and other solutions for activation.
BETTER TOGETHER
Adobe Workfront + Creative Cloud + Experience Manager Assets
Unlock your content supply chain to personalise at scale. Fully integrated with Adobe Creative Cloud and Adobe Experience Manager Assets, Workfront helps you to meet the demands of the moment by streamlining project planning and execution, managing asset storage and use and providing full visibility into work context and status — all within the tools creatives know and love.
Forrester named Adobe Workfront a leader.
Read The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 to learn why Adobe Workfront remains the leader in the market — and in our opinion, rightly so.
Here’s the Adobe Workfront difference.
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Don’t just set goals. Reach them.
Every organisation sets goals. But few can connect those goals day-to- day work. Workfront makes your goals visible to the entire organisation so everyone can strategically prioritise work, track progress and measure results. And as your goals evolve, Workfront cascades information to teams executing work on the ground. The result? Greater alignment, focus and speed reaching success.
Stay on budget with intelligent resource management.
The right people on the right work is right for your bottom line. But typically it’s hard to see projects, goals and team capacity in one place — even with some of the many work management tools available. Workfront gives you visual resource tools and powerful automations that let you easily analyse requests against priorities, balance workloads and identify the best team members for every job.
Scale beyond project management with project insight.
Project management is a basic need and it’s often delivered just that way: basic. Workfront changes the game by helping you to treat work as the tier one asset it is. With centralised intake and visibility into work in progress — as well as templates and automated workflows that standardise best practices —you can boost capacity and deliver great work at scale.
Collaborate across teams and time zones like you do across the table.
Most project management tools view collaboration as something that happens alongside work. Workfront infuses it into the fabric of work itself, bringing collaboration into other applications where work is done, like Adobe Creative Cloud. It also has online reviewing tools that make stakeholder approvals a snap and out-of-the-box support for a variety of collaborative work methodologies like agile, kanban, scrum and more.
“With the new tools and empowerment, we're able to have a single source of truth that the entire organisation can work from. Putting information in people's hands helps to inspire them to do the best work of their career.”
Peter Deluca
Chief Creative Officer, T-Mobile
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