Adobe Workfront Use Case

Execute campaign planning flawlessly.

Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.

Watch video | Watch video Workfront Campaign Planning Video Use Case

A marketing calendar daily view with campaign details including project owners and progress status

Get to market — and hit your goals — faster.

Adobe Workfront lets you organize your campaigns by defining clear objectives, identifying target audiences, creating timelines, and more. Plans are clear, concise, and connected to the work needed to achieve your marketing goals.

Get visibility across the campaign lifecycle.

View how plans connect to strategic initiatives and execution workflows in one centralized interface. Shareable table, timeline, and calendar views provide stakeholders with visibility into every campaign in flight.

Accelerate time to market with AI.

Speed up record creation with help from Adobe AI Assistant. With it, you can upload unstructured documents to Workfront and let AI Assistant extract objectives, audiences, channels, assets, and other relevant information — no duplicate data entry required.

Capture and share strategic context.

Ensure your plans and execution are seamlessly connected with deep workflow integrations. Link planning records to process execution for real-time updates and monitoring on items like budget and project completion, ensuring your campaigns are timely, on plan, and brand-consistent.

Learn more about campaign planning.

Content as a Service v3 - Thursday, January 16, 2025 at 16:03