Workfront boosts delivery time for online Mouser Electronics.

Munich, Germany

www.mouser.com

Enables everyone to know who’s working on what

Products:

Adobe Workfront ›

Objectives

Improve collaboration among disparate teams spread around the world

Provide central visibility or transparency into projects

Reduce time teams spend searching for relevant and up to date information

Results

Enables everyone to know who’s working on what

Streamlined proof approval process

Satisfies the needs of all stakeholders

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The challenge

Mouser Electronics is an online global authorised distributor of semiconductors and electronic components for over 750 industry leading suppliers. For any online operation, speed of delivery is all-important. With disparate teams spread around the world, the company needed one place to manage all marketing activities. There was no central visibility or transparency and teams were wasting valuable time searching for relevant and up to date information. With Adobe Workfront there is now one place to manage all marketing work — including campaigns, digital assets and events. With set processes that help the teams work seamlessly, they’re able to do deliver more, faster.

The solution: the power of centralisation

Workfront brings Mouser's worldwide marketing teams together by providing a single centralised platform enabling teams to collaborate freely with full visibility into the workflows. With set processes and procedures, the teams can work faster and more efficiently — with fewer meetings. Using the resource management function, managers can forecast capacity and ensure the right work is assigned to the right people.

“Without Workfront it would be chaos! We have teams working in different cities, different countries and having a solution like Workfront, a platform where everyone knows who’s working on what, helps us to get the job done faster.”

Dea Mijakovac

Project Delivery Manager, EMEA Marketing, Mouser Electronics

Satisfying the needs of all stakeholders

To deliver successful, on time marketing campaigns, cross-collaboration is needed. With Workfront, Mouser has set up a number of powerful dashboards for each stakeholder group so they can easily see the status of project activities. Enabling them to quickly identify problem areas, determine project priorities and provide real-time insight into performance and trends. Now, with all data recorded, the teams can look back at past performance and improve predictability going forward.

According to Dea Mijakovac, Project Delivery Manager, EMEA Marketing at Mouser, “Without Workfront it would be chaos! We have teams working in different cities, different countries and having a solution like Workfront, a platform where everyone knows who’s working on what, helps us to get the job done faster.”

Streamlining the proofing process

Previously Mouser’s marketing teams spent valuable time chasing down approvals. With Workfront, the teams have automated their approval process allowing them to quickly generate new assets. With over 90% of projects having an approval element, this means they can maintain quality without sacrificing speed. The proofing capability in Workfront reduces review cycles and allows teams to iterate quickly with complete visibility and transparency. It also keeps everyone involved and informed as they go from strategy to delivery.

“Workfront is really saving us time because we now have clear processes and templates. We don’t have as many meetings as before and we have one tool where everyone can communicate in the same platform. We are definitely speeding up campaigns and by looking back at past data we can better predict future performance.”

Dea Mijakovac

Project Delivery Manager, EMEA Marketing, Mouser Electronics

Summary

Workfront is an enterprise work management solution, which provides Mouser’s marketing teams the centralisation, collaboration and agility they need. Its fast, easy-to-use proofing tool helps teams accelerate approvals, meet brand guidelines and hit campaign targets. And automated dashboards and accurate recording means that everyone works better together and gets more done faster.

“Workfront is really saving us time because we now have clear processes and templates,” says Mijakovac. “We don’t have as many meetings as before and we have one tool where everyone can communicate in the same platform. We are definitely speeding up campaigns and by looking back at past data we can better predict future performance.”