Actionable intelligence

Put customer insights to work with activation and integration tools that improve experiences, increase marketing optimisation and maximise ROI. No more waiting weeks to leverage data that could lift your bottom line.

Audience analysis and publishing

Get actionable insights by defining and analysing audiences — including traits and behaviours across time — and immediately share them across Adobe products.

Segmentation. Use multiple filters simultaneously to create insight-driven audience segmentation based on specific customer actions.
Audience sharing. Publish audiences to help shape your customer journey in Adobe Journey Optimizer or export to a variety of destinations using Adobe Real-Time CDP.
Activation and refinement. Analyse behaviour from your activated audiences for further insight discovery and refinement to drive more effective personalisation.

https://main--bacom--adobecom.aem.live/fragments/products/modal/videos/analytics/customer-journey-analytics/audience-analysis-publishing#audience-analysis-publishing | Audience metrics and audience overlap visualisations. | :play-medium:

MCP server

Enable analysts and third-party AI systems to work seamlessly with your customer journey data. With real-time, programmatic access designed to fit into your existing AI infrastructure, you can turn insights into action across workflows, agents and your AI ecosystem.

Data feeds (coming soon)

Export fully processed, event‑level data in bulk to the enterprise cloud storage or warehouse of your choice, enabling advanced analysis, integration with other data sources, customised attribution models and long-term archiving.