Rules-based experiences
Use rules-based decision trees to unfold a series of ads to your customers that takes them through a journey and follows them even if they move to different devices or websites.
Features
Feed-driven creative
Automatically build thousands of digital ads that vary in real-time for product-based retargeting, creative personalisation, audience segmentation and customer journey. All of which can be optimised with a feed-based algorithm using multivariate testing.
Marketers and designers unite.
The content requests keep piling on. New ads for new devices, New audience segments. New offers. New tests. You need ad creative that is personalised and caters to the unique experiences of your customers. As more data insights stream in, you want new content that can address it, but that puts serious pressure on your design team. As designers struggle to keep up, you end up launching generic campaigns and, in the end, no one is happy — including your customers.
With our feed-based creative feature, you work with your designers to automate ad production by using a template that is populated with variable details specific to your customers. And with our multivariate testing tools, you’ll know which are the best-performing creative to put in front of your customers.
See what makes it work.
Feed-based messaging
Customise ad offers and creative based on information from robust data feeds for more effective product-based retargeting.
Test and retarget
The feed-based algorithm uses multivariate testing to deliver the best-performing creative. Test up to five variable attributes with 64 values each.
Creative flexibility
Automate creative production that delivers performance and efficiency, with the power to deliver thousands of ad variations in real-time.
Learn more about creative management in Adobe Advertising Cloud.
Enter endless creative possibilities.
Get details on how dynamic creative optimisation can work for you in this article on our Adobe blog.
See related features
Content and data integrations
Make collaboration between design and marketing teams a reality with the integration of Creative Cloud assets library and customer data from Adobe Analytics and Adobe Audience Manager. Combined, you get approved, campaign-ready creative elements that can build insight-led, personalised advertising sequences.
Intuitive workflows for creative
Reduce the creative development costs of your digital advertising with intuitive, self-serve user interfaces and customised templates that let you edit different elements, while still enforcing rules that keep new layouts on brand.