Adobe Advertising features
Creative management
With content and ad velocity more important than ever, Adobe Advertising Creative lets you quickly test and iterate various assets to improve outcomes and media performance.
Create ads that resonate for every audience.
Personalise display and video creatives in real time to maximise engagement and drive results that matter to your business.
- Dynamic overlay. Ingest approved variants from other solutions, like Adobe Experience Manager Assets and overlay last-mile personalisation elements to dynamically improve the asset’s fit and finish.
- Creative Cloud. Let designers work in tools they know — such as the industry-leading products in Adobe Creative Cloud — and build customised templates that ensure personalised elements stay on brand and in sync.
Unlock the power of personalised creative at scale.
Content as a Service v3 - Adobe Advertising - Monday, 9 February 2026 at 16.51
Experiment effortlessly.
Easily scale creative testing using the decision tree model across channels and audiences to optimise media effectiveness.
- Dynamic ads. Ingest assets directly from Adobe Creative Cloud or Adobe GenStudio for Performance Marketing to build dynamic ads for your target audience or segment.
- Content hub. Launch successful ad content with an advertising solution designed for creative customisation and activation — all in one place.
Retarget purposefully and efficiently.
Apply more effective retargeting strategies by going beyond last-touch attribution and understanding which ad formats lead to increased conversions.
- Paid media sequencing. Set up personalised journeys with creative assets populated with tailored product information to move customers down the funnel.
- Enhanced activation. Scale the creation of thousands of on-brand assets with Adobe Advertising AI Assistant and streamline traffic using a single-tag set-up.
Learn how to use Adobe Advertising Creative features.
Find what you need in Adobe Experience League, our vast collection of how-to content - including documentation, tutorials and user guides.
