Target Market Segmentation

Group profiles into segments using Segment Builder to target your most valuable users and measure the population of a segment in real time to improve your campaign results.

In this case, it’s easier hitting a smaller target.

Every person who visits your site wants an experience worth their time. They want to know you understand their needs. That’s why it’s important to create tightly grouped segments. 

Our Segment Builder tool has the solution. Build target audience segments that are focused enough that the messages you send are personal. Segment Builder lets you start with a single trait — such as price, colour or gender — called a signal. You can combine signals to create a trait, which narrows your audience. The final step is to combine traits to create segments. By organising site visitors into segment groups, you activate the audience with similar campaign messaging.

See what makes it work.

Boolean logic
Quickly and easily group traits together with “and” “or” and “and not” qualifiers, so that you’re reaching a focused, relevant audience.

Automate segmentation
Advanced users can program the code editor to create audience segmentation criteria. Then we handle the segmentation so you can focus on campaigns.

Recency and frequency
Segment visitors based on actions that occur or repeat at set daily intervals. It can be determined by their real (or perceived) level of interest in a site, section or particular creative.

Segment size estimator
Powered by Adobe Sensei, get a real-time estimate of your segment population to know the size of the audience you are creating. This ensures that you are reaching a focused, relevant audience.

Learn more about target market segmentation in Adobe Audience Manager.

Discover the power of signals, traits and segments.

Learn more about how pieces of data make up a segment and improve campaign results in our Help section.

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Learn how to use Segment Builder.

Check out the details on search features, pop-up options and more in our Help section.

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See related features

Addressable audiences

View the overlap between your audience and your selected targeting platform, such as a DSP, so you can forecast and plan campaign performance before activating segments. There are also options to share data with destinations like ad services, DSPs, ad networks etc.

Audience marketplace

Our private and secure marketplace lets you easily buy or sell third-party data and engage in second-party data partnerships.

A/B test segmentation

Split segments into mutually exclusive groups to test the performance of different targeting platforms or algorithmic models against your KPIs, so that you can ensure you’re hitting success metrics.

Let’s talk about what Adobe Audience Manager can do for your business.