W.B. Mason integrates Microsoft Dynamics 365 with Adobe marketing technology.
Find out how they utilise off-line customer interactions with their e-commerce to bring their 120-year-old company into the digital world.
Connect sales and marketing for a 360-degree view of your customers.
Now, you can integrate marketing and sales data, processes and activities, so your whole organisation can work from the same holistic customer view to deliver a seamless experience on every channel, at every time.
One enriched customer profile.
Customer data sources across the business are automatically combined into a single, source-of-truth profile. From marketing to sales to service and support, better data empowers better decision-making for a journey that delights customers.
Personalise from beginning to end.
Armed with customer information from sales and marketing, you can orchestrate campaigns and sales actions for an optimal experience. You’ll also get increased insights into campaign ROI and a shorter sales cycle.
Get marketing and sales on the same page.
Share data in real time and bi-directionally between Adobe Marketing Cloud and Microsoft Dynamics 365 for Sales, including transactions, online behaviour and device use.
Your customers are everywhere. Meet them there.
Your customers are engaging with you across all your channels, which means you have the tough task of meeting them wherever they are. And on top of that, they’re expecting personalised experiences every time. With powerful campaign orchestration, you can make that happen.
Adobe + Microsoft Resources.
Get more in-depth information about the Adobe + Microsoft partnership with demo videos, case studies, articles and more.
More on the Adobe + Microsoft Partnership
Explore our product integrations, learn about our combined product support and get additional information.