ADOBE CAMPAIGN FEATURES
Campaign management
Elevate your campaign performance with automation and optimisation. Adobe lets you manage complex campaigns with built-in workflows, tailored offers and governance across data, users and operations, driving customer engagement and measurable ROI.
Powerful workflow automation
Reduce bottlenecks and maintain consistency to meet your performance goals. Adobe Campaign provides greater flexibility and control — from data processing and segmentation to campaign orchestration and beyond.
- Multi-step campaigns. Orchestrate multi-wave, multi-phase campaigns that span days, weeks or months to execute plans more efficiently.
- Pre-send visibility. Preview audience counts for various conditional pathways to boost pre-send confidence and better predict campaign outcomes.
- Precision targeting. Use non-profile relational data such as shops, product types, account types and more to refine segmentation and deliver highly targeted campaigns that resonate.
- Data workflow automation. Import, enrich and update datasets using advanced workflows tailored to your business needs, improving team productivity.
Learn more about workflow automation.
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Personalised offer management
Deliver the right offer, every time, at enterprise scale. Adobe Campaign makes it easy to manage and deploy dynamic offers across campaigns using centralised tools, rule-based logic and performance insights.
- Rules-based offer decisions. Select relevant offers that are personalised for customer behaviour, profile data and preferences to boost engagement.
- Centralised offer catalogue. Curate, manage and prioritise offers from a centralised repository for consistent and optimised delivery.
- Offer simulation. Simulate offer delivery before sending, allowing teams to better forecast effectiveness and optimise conversion, boosting campaign confidence.
- Performance analytics. Measure the impact of your offers using attribution and control group comparisons across revenue, margins and ROI.
Learn more about personalised offer management.
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Smarter controls for message timing and priority
Get more out of every customer interaction. Adobe Campaign provides configurable rules to manage message frequency and prioritise highly relevant engagement.
- Frequency capping. Limit messages by channel to prevent fatigue and build long-term brand trust.
- Campaign prioritisation. Assign weights and rules to ensure the most relevant campaigns reach each customer.
- Capacity-aware throttling. Align message volume with downstream systems — such as your websites or call centres — using wave scheduling and throughput controls.
- Campaign calendar view. Visualise delivery timing and volume trends across campaigns in a unified calendar view.
Learn more about contact frequency and prioritisation controls.
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Greater collaboration and control
Manage and scale complex campaigns with confidence. Adobe Campaign empowers large, distributed teams with tools for resource management, collaboration and centralised oversight.
- Marketing workstream management. Co-ordinate tasks, track progress and stay on top of critical deadlines with centralised dashboards and real-time alerts.
- Distributed campaign controls. Maintain error-free brand consistency with built-in approval workflows, localisation tools and content governance.
- Campaign ROI forecasting. Monitor spending, track productivity and measure performance across all marketing campaigns for more complete reporting.
Learn how to use campaign management features.
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