ADOBE COMMERCE OPTIMIZER

Optimise your existing commerce platform.

Deliver shopping experiences that engage and convert when you integrate Adobe Commerce Optimizer into your existing platform—giving you access to a high-performing and dynamic shop front, world-class product catalogue and AI-driven merchandising capabilities.

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Explore the features and capabilities of Adobe Commerce Optimizer.

Legacy commerce platforms struggle to deliver the intelligent, personalised experiences today’s customers expect. Commerce Optimizer modernises your top-of-funnel shop front experiences while still using your existing commerce solution’s back end. Instead of switching to a new commerce platform, you can unlock new use cases with an easily integrated shop front, product catalogue and AI-powered merchandising tools from Adobe.

Increase traffic growth and conversion rates with a lightning-fast shop front.

Create fast, engaging and shoppable experiences that drive conversions with Commerce Shop Front, powered by Edge Delivery —Adobe’s performance-based approach to headless shop fronts.

Increase search rankings and drive increases in organic traffic volumes with commerce experiences that adhere to Google’s Core Web Vitals standards.
Maximise performance with a shop front solution that starts with a 100 Lighthouse score, delivered via local Edge networks for fast, personalised customer experiences that boost conversions.
Connect your customers instantly to the products that interest them most with advanced AI-driven product search and recommendations capabilities.
Improve customer engagement by optimising category listing pages to surface the most relevant or trending products first based on intelligent behavioural data analysis.

A coffee ad with Lighthouse scores for performance, accessibility and SEO

Ingesting B2C and B2B catalogues into Adobe Commerce Optimizer to power your shop front and merchandising

Drive operational efficiencies, scalability and flexibility in your product catalogue.

Unlock unlimited growth potential with merchandising services powered by a scalable and flexible catalogue that supports millions of products, with thousands of prices per product, across hundreds of sites.

Ingest catalogue data from multiple third-party systems to easily manage product content from a central location.
Model your product catalogue data to mirror your business operations to easily support multi-brand, multi-geography, B2B2X and other complex scenarios with limited data duplication.
Leverage a single catalogue to power all of your sales destinations including shop fronts, apps or social channels.
Execute product updates for promotions and campaigns at scale for tens of millions of SKUs across multiple sites at lightning speed.

Simplify your merchandising experience with generative AI.

Drive on-site conversions and boost sales with personalised product experiences, AI-driven content and powerful A/B testing to match your audience’s interests at every touchpoint.

Streamline merchandising workflows with asset management capabilities that enable teams to easily review, edit and collaborate on product images and assets.
Leverage generative AI capabilities, such as Adobe Firefly, to remix and generate new, on-brand images that are personalised for unique audience segments and regions.
Improve performance by cropping, resizing and delivering images that are optimised for each visitor’s browser and device.
Easily test shop front content, layouts and component variations across pages and segments without developer support.

Yoga website creating new image with generative AI

An A/B test of two different shop front designs with AI-driven performance insights

Continuously optimise your shop front experience.

Easily monitor your entire shop front experience with the ability to add AI capabilities from Sites Optimizer that provides automatic recommendations to drive quality engagement.

Use analytics dashboards to get at-a-glance visibility into shop front data and performance.
Quickly identify and review journey bottlenecks and surface next steps to prevent lost revenue.
Monitor before and after metrics for individual pages and A/B tests to understand the impact of site changes and merchandising tactics.