Map the entire customer lifecycle, see how many customers are at each stage and who’s engaging where and quickly identify bottlenecks to optimise deal velocity.
There’s no longer such thing as a linear customer journey. Some customers are ready to convert at the first touchpoint, while others need to zig zag their way across the funnel a few times before they’re ready to buy. Measuring engagement at every stage of the journey can help marketing and sales capture each customer at the moment they’re ready to convert.
Adobe Marketo Engage shows you the entire customer journey and lets you connect your lead and account programme data across lifecycle stages so you can see how efficiently customers are moving through your funnel. It helps you to identify stages with low conversion rates where sales can intervene or where you can update content. It also helps marketing and sales co-ordinate their efforts through shared data and insights to make sure no customer gets left behind.
Lifecycle modelling
Opportunity influence analytics
Lifecycle model integrations
Phases, stages and transitions
Success path analytics
Learn how Marketo engage can help you to create seamless experiences for your customers across every touchpoint of a complex customer journey.
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