Adobe Pass

Ads. Subscriptions. Revenue. Get it all with Adobe Pass.

With Adobe, you can deliver the perfect ad or give subscribers better TV Everywhere experiences, whether you’re a broadcast network, a cable network or a pay-TV provider.


Drive your advertising revenue.
We help you to maximise your inventory yield. Our premium advertising technology helps you to start taking action on your data so you can target your audiences better.

Boost your subscription revenue.
We help you to deliver TV content anywhere while protecting subscriber revenue. Our cloud-based services protect your revenue from unauthorised account sharing and expand your customers’ viewing options.

Explore all benefits

“Enriching the experience.”

Adobe Pass offers huge benefits to media companies, including 385% ROI, a 24% increase in average engagement time and a 59% decrease in time required to deliver OTT video services.

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How we're different


Adobe Pass reaches 99% of US pay-TV households. We’re uniquely positioned to help you to deliver targeted TV-quality ad experiences across all devices. And because Adobe Pass is equipped to handle the most complex events, you can handle viewership during even the biggest live events — from the Olympics to the Super Bowl.


Data & Insights

Adobe Pass is fully integrated with Adobe Analytics to capture detailed authentication and viewing behaviour across devices and deliver effective insights. Adobe Pass also uses Adobe Sensei machine learning to identify high-performance ad inventory and unauthorised account sharing.

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We aren't a media seller or owner, so you can be confident in our unbiased services. With us, you know that you're working with a trusted, neutral party.


Success stories

Comcast is delivering faster and smoother experiences to their customers across all devices.

Watch Comcast's story

NBC Sports is bringing live sports content to connected screens everywhere.

Watch NBC's story