Creating consistency across multiple lines of business is challenging
Customers demand the same personalised experience whether they’re buying for themselves or on behalf of their company. But creating a seamless, continuous customer experience is especially challenging if you have several B2B and B2C businesses, each with their own data platforms. Companies who want to stand out from the competition, recognise new revenue opportunities and maximise conversions with customers need to find a way to provide the seamless experience today’s customers expect. Combining both consumer and professional data for each customer in real-time provides the unified insights companies need to personalise the right content and deliver it fast enough that your customers feel like VIPs no matter which line of business they engage with.
