ADOBE REAL-TIME CDP
Fast, flexible data connections
Adobe Real-Time CDP lets you unify continuously streaming personal and company data — no matter the source.
Connect the data — online and off-line in real time.
Data connections in Real-Time CDP let you unify online and off-line customer data with prebuilt connectors, APIs, SDKs and server-side events which forwards data across systems and teams. Leveraging these data connections allows you to understand your consumers’ intentions, whether they are B2B, B2C or both. This intelligence allows your brand to be showcased across omnichannels, keeping the spotlight in the right place at the right time for your consumers.
Streaming data collection
Create real-time profiles, get insights and fast-track personalisation by capturing customer data from multiple channels, systems and devices.
Standardised data taxonomy
Integrate consumer, account and hybrid data using a common, flexible language to ensure easy access across teams and systems.
Tag management
Tag manager helps to optimise tag development, reduce tag configuration errors and allows you to modify and deploy tags on your site instantly from a web-based interface.
Simplified data management
Streamline implementation with a single code library and a single edge network so you can decrease code volume, implementation time and cost of ownership.
Prebuilt B2C and B2B connectors
Integrate with a network of Adobe and non-Adobe partners and applications using prebuilt B2C and B2B connectors that speed up campaign set-up and time to market.
Embedded data security
Our patented data governance framework ensures the control over data security and privacy. Get trusted data management to help you to meet customer privacy preferences, regulations and service level agreements.
