Everybody else
How Adobe Target compares to other personalisation solution competitors.
We know you need to make the best decision possible. As you compare Adobe Target against other options, get a clearer view of what makes our solution different from others in the market.
Get our free guide on the top evaluation criteria when selecting a personalisation solution.

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Adobe Target |
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Testing and personalisation |
They offer basic A/B testing and manual targeting with limited intelligence. |
We offer a wide range of A/B and multivariate testing options, automated testing and both rules-based and AI-powered personalisation. |
Omnichannel capabilities |
They offer limited cross-channel support with data silos and features that require multiple implementations. |
We give you a single delivery platform and global architecture that makes optimising for mobile, IoT, call centres or off-line use cases as simple as doing so for the web. |
Unified customer profile |
They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices. |
Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd and 3rd-party customer data that spans all touchpoints. |
AI and machine learning |
They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalise. |
We offer a sophisticated suite of customisable AI capabilities, powered by Adobe Sensei and spans testing, personalisation, recommendations, search and more. Move between manual and automated execution with ease. |
Integration with Adobe |
They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And customised integrations are costly, time and resource-intensive and suffer from data problems, accessibility and more. |
We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Experience Platform that works seamlessly across our solutions. |
Select |
Prime |
Ultimate |
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If you're an enterprise that has ... |
An emerging analytics practice |
A mature analytics practice |
An advanced analytics practice |
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Ad hoc analysis with Analysis Workspace |
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|
|
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Rules-based attribution |
|
|
|
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Off-line data integration |
3 |
15 |
200 |
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Advanced segmentation with Segment IQ |
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|
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Anomaly detection |
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|
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Contribution analysis |
10 Tokens (Runs) |
20 Tokens (Runs) |
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Additional predictive tools |
Optional |
Optional |
Optional |
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Algorithmic attribution |
Optional |
Optional |
Optional |
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Pricing |
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Adobe Analytics Select |
Adobe Analytics Prime |
Adobe Analytics Ultimate |
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Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Prime
Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Everybody else
They offer basic A/B testing and manual targeting with limited intelligence.
Adobe Target
We offer a wide range of A/B and multivariate testing options, automated testing and both rules-based and AI-powered personalisation.
Everybody else
They offer basic A/B testing and manual targeting with limited intelligence.
Adobe Target
We give you a single delivery platform and global architecture that makes optimising for mobile, IoT, call centres or off-line use cases as simple as doing so for the web.
Everybody else
They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices.
Adobe Target
Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd and 3rd-party customer data that spans all touchpoints.
Everybody else
They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalise.
Adobe Target
We offer a sophisticated suite of customisable AI capabilities, powered by Adobe Sensei and spans testing, personalisation, recommendations, search and more. Move between manual and automated execution with ease.
Everybody else
They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And customised integrations are costly, time and resource-intensive and suffer from data problems, accessibility and more.
Adobe Target
We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Experience Platform that works seamlessly across our solutions.
Forrester names Adobe a Leader
Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target and Adobe Analytics seamlessly integrate to elevate experience optimisation.

“Adobe is critical to my team. The customer is receiving an experience that is being personalised, but they don’t realise it’s being personalised. They just recognise that it’s relevant for them.”
Will Harmer, Senior Manager, Insights and Optimisation, EE
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