How Adobe Target compares to other personalisation solution competitors.

We know you need to make the best decision possible. As you compare Adobe Target against other options, get a clearer view of what makes our solution different from others in the market.

Get our free guide on the top evaluation criteria when selecting a personalisation solution.

Download the free guide

	Everybody else	Adobe Target
Testing and personalisation	They offer basic A/B testing and manual targeting with limited intelligence.	We offer a wide range of A/B and multivariate testing options, automated testing and both rules-based and AI-powered personalisation.
Omnichannel capabilities	They offer limited cross-channel support with data silos and features that require multiple implementations.	We give you a single delivery platform and global architecture that makes optimising for mobile, IoT, call centres or off-line use cases as simple as doing so for the web.
Unified customer profile	They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices.	Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd and 3rd-party customer data that spans all touchpoints.
AI and machine learning	They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalise.	We offer a sophisticated suite of customisable AI capabilities, powered by Adobe Sensei and spans testing, personalisation, recommendations, search and more. Move between manual and automated execution with ease.
Integration with Adobe	They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And customised integrations are costly, time and resource-intensive and suffer from data problems, accessibility and more.	We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Experience Platform that works seamlessly across our solutions.

	Select	Prime	Ultimate
If you're an enterprise that has ...	An emerging analytics practice	A mature analytics practice	An advanced analytics practice

Ad hoc analysis with Analysis Workspace Drag-and-drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.


Rules-based attribution First touch, last touch etc.

Off-line data integration Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g. loyalty programme levels) as an added analysis dimension.	3	15	200

Advanced segmentation with Segment IQ Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension.

Anomaly detection Automatically find unexpected trends in your data.

Contribution analysis Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions.		10 Tokens (Runs)	20 Tokens (Runs)

Additional predictive tools Advanced insights powered by statistical modelling and machine learning.	Optional	Optional	Optional

Algorithmic attribution Use machine-learning to assign attribution across the different channels.	Optional	Optional	Optional

Pricing	Get in touch	Get in touch	Get in touch

	Adobe Analytics Select Request Demo	Adobe Analytics Prime Request Demo	Adobe Analytics Ultimate Request Demo

Adobe Analytics Select

Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

Everybody else
They offer basic A/B testing and manual targeting with limited intelligence.

Adobe Target
We offer a wide range of A/B and multivariate testing options, automated testing and both rules-based and AI-powered personalisation.

Everybody else
They offer basic A/B testing and manual targeting with limited intelligence.

Adobe Target
We give you a single delivery platform and global architecture that makes optimising for mobile, IoT, call centres or off-line use cases as simple as doing so for the web.

Everybody else
They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices.

Adobe Target
Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd and 3rd-party customer data that spans all touchpoints.

Everybody else
They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalise.

Adobe Target
We offer a sophisticated suite of customisable AI capabilities, powered by Adobe Sensei and spans testing, personalisation, recommendations, search and more. Move between manual and automated execution with ease.

Everybody else
They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And customised integrations are costly, time and resource-intensive and suffer from data problems, accessibility and more.

Adobe Target
We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Experience Platform that works seamlessly across our solutions.

Forrester names Adobe a Leader

Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target and Adobe Analytics seamlessly integrate to elevate experience optimisation.

Read the report