Adobe Target Pricing & Packages

Different businesses have different needs, so we offer flexible licensing and configuration options. Get a version of Adobe Target that is tailored exactly to fit your organisation. Because each solution is customised-fit for your organisation's needs, here are some of the considerations for pricing.

Pricing considerations

Product options

Adobe Target specialises in enterprise-gradient software built to suit your needs. Adobe also supports a quick set-up for emerging testing and personalisation organisations.


Another factor in pricing is the volume of digital properties on which Adobe Target is implemented.

Omnichannel delivery

Target offers the most flexible personalisation delivery in the market including web, mobile app, email, IOT and more.

Progression logo

“With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion.”

Steven Jones, Associate Director, Testing and Optimisation, Progrexion

The ROI of personalisation.

achieve a lift in revenue.

achieve a lift in revenue.

48% of marketers that implemented personalisation on websites achieved double-digit lift in revenue.

higher conversion rates.

higher conversion rates.

Recommended products had a 70% higher conversion rate, which led to 55% upon return sessions.

prefer personalisation.

prefer personalisation.

80% of consumers are more likely to do business with companies that offer personalised experiences.

Source   |   Disclaimer

“Exceptional customer experiences require exceptional tools.”

Adobe stands alone as the Leader in experience optimisation platforms. See why in The Forrester Wave™: Experience Optimisation Platforms, Q2 2018.

The Forrester Wave DIP 2022 Artwork

Forrester names Adobe a Leader

Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target and Adobe Analytics seamlessly integrate to elevate experience optimisation.

Not ready to talk to sales?

Learn more about personalisationtesting or automation.

Get customised pricing for Adobe Target.

Talk to us about how Adobe Target can help you to identify your best content and deliver it to the right customer at the right moment.

Let’s talk about what Adobe Target

can do for your business.

Let’s talk about what Adobe Target can do for your business.