Customer Insights Video Series

How IndiaFirst Life Insurance are leveraging data to deliver hyper-personalised customer experiences

Meera Rajendran, Head of Customer Experience & Engagement at IndiaFirst Life Insurance, shares the company's journey to deliver hyper-personalised experiences using data and predictive insights. With a focus on revolutionising customer interactions—from chatbots to payment reminders—IndiaFirst Life is embarking on a year of hyper-personalisation. They aim to redefine how they acquire, engage, and retain customers, making every touchpoint truly meaningful.