Customer Insights Video Series

Explore how News Corp Australia is navigating the shift away from third-party cookies by leveraging Adobe Real-Time CDP. Stefania Accardo, Head of Data Technology, shares strategies on integrating first and second-party data partners, whilst ensuring advertisers are both cookie-ready and privacy-focused.

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Content as a Service v2 - Thursday, August 22, 2024 at 13:02 (no-lazy)

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Title
News Corp Australia uses Adobe Real-Time CDP to help advertisers
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2024-08-22
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Stefania Accardo, Head of Data Technology at News Corp Australia, discusses Adobe Real-Time CDP and strategies for adapting to changes in third-party cookies.
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caas:region/apac, caas:region/australia, caas:content-type/demos-and-videos, caas:content-type/customer-story,caas:industry/media-and-entertainment