ADOBE 2024 DIGITAL TRENDS ASIA PACIFIC AND JAPAN REPORT
The digital trends defining the era of AI in Asia Pacific and Japan
The Adobe 2024 Digital Trends Asia Pacific and Japan report shows that to convert a leading global position in generative AI adoption into business results, APJ brands must enhance the data, internal capabilities and operating models that enable personalisation at scale.
The inside look at what’s shaping personalisation today.
Adobe, in collaboration with Econsultancy, surveyed over 8,000 digital experience professionals — from executives to practitioners — and over 6,000 customers globally. Our research shows customers expect seamless, connected experiences. To deliver on that, organisations need a strong data foundation and a clear strategy for how to leverage generative AI.
PERSONALISED EXPERIENCES
Customers want a more seamless journey.
Customers say organisations still have more to learn about what makes an experience personalised. To give customers what they want, organisations must deliver connected journeys based on customer-level insights.
UNIFY YOUR DATA
Data management is critical for success.
The message is clear — customers want assurances that their data is being handled with care. However, many organisations don’t have full confidence in their data systems. To build trust and implement generative AI capabilities, a strong data foundation is a must.
CONNECT AI TO BUSINESS GOALS
Generative AI requires unified data and clear KPIs.
The introduction of generative AI is only increasing customer expectations for personalised experiences — but many organisations have not clearly defined the strategy, data or technology requirements to implement it. Aligning generative AI initiatives to broader business goals and readying cross-functional teams will help organisations fully deploy generative AI.
Digital trends by the numbers.
70% of brands in Australia and New Zealand are developing governance guidelines for responsible AI usage.
75% of brands in India are prioritising investment in a customer data management platform in 2024.
80% of brands in Asia are set to reorganise teams and functions to accommodate generative AI.
62% of Japanese consumers say personalised product recommendations are important.
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Get the Adobe 2024 Digital Trends Asia Pacific and Japan report.
