Guide

How AI supercharged Adobe's impact, output and creativity.

More personalised customer experiences aren't a nice-to-have, they're a need-to-have. By using our own Al-powered solutions, our creative teams were able to achieve amazing results - without risking burnout in the process.

In this guide, learn how we:

  • Reduced costs by 63%.
  • Generated 20 assets per minute.
  • Streamlined tens of thousands of rows of metadata.

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How Adobe Brand Studio scaled its content and creativity with AI

  • Best Buy on the new rules marketers must play by.

    Best Buy's Milena Krasteva explains why influencing AI systems is now the playbook — and why it’s as important as influencing customers.

  • The mindset shift guiding HP's marketing playbook.

    HP's Horacio Miranda explains why teams need to “storm” before they transform and what that means for AI's role in marketing.

  • Generative AI set Vanguard up for agentic success.

    Vanguard’s experience with generative AI laid the foundation for agentic AI, with people guiding every outcome.