Best of Adobe Summit ANZ Highlights
Harness Your Data to Drive Personalisation
Data is the rocket fuel that makes personalisation at scale possible. Harnessed properly, it enables empathy between brands and consumers to build trust, loyalty and retention. Many companies are collaborating and exchanging data with publishers and other brands.
Hear from AMP and Helium and learn how to supercharge your personalisation in the new age of generative AI.
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Check out other Best of Adobe Summit sessions
Content as a Service v3 - telecom - Friday, December 6, 2024 at 17:03
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