2022 Digital Trends — B2B in Focus

Dive into 2022 Digital Trends — B2B in Focus and learn how leaders within the high tech and manufacturing industries are accelerating adoption of online solutions to satisfy buyers.

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B2B buyers want fast, frictionless purchasing experiences.

Today’s B2B customers in high tech and manufacturing expect the same high level of personalisation in B2B online environments they experience in their personal lives. Our digital trends survey illustrates how industry leaders are responding by pursuing digital engagement and remote human interaction even as customers return to off-line channels.

Hear the very latest insights from B2B business leaders about:

Reinventing the customer experience to satisfy buyers’ expectations.

How B2B can learn from B2C in delivering dynamic digital experiences.

The ways organisations are adjusting to new omnichannel demands.