REPORT

Adobe is a Leader in experience optimisation.

Discover Adobe’s recognition as a Leader in The Forrester Wave™: Experience Optimisation Solutions, Q3 2026 and the strengths outlined in the evaluation.

Adobe has been named a Leader in The Forrester Wave™: Experience Optimisation Solutions, Q3 2026 report.

We believe this recognition reflects Adobe's forward-thinking experience optimisation vision, commitment to agentic AI innovation and ability to connect customer data with personalised experiences at scale. Adobe Journey Optimizer and Adobe Target, built on Adobe Experience Platform, were evaluated for their ability to unify customer data, activate customer insights across channels and deliver tailored experiences.

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The Forrester Wave™: Experience Optimisation Solutions, Q3 2026, Chiara De Gasperin, Q3 2026. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings and comments. Forrester does not endorse any company, product, brand or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgement at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data and access to analyst guidance. For more information, read about Forrester’s objectivity here.

The Forrester Wave™: Experience Optimisation Solutions, Q3 2026

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cardTitle
Forrester recognises Adobe in experience optimisation.
CardDescription
Learn why Adobe is named a Leader in The Forrester Wave™: Experience Optimisation Solutions, Q3 2026 report, recognised for the first time in this evaluation.
cardDate
2026-08-26
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caas:content-type/report, caas:products/adobe-journey-optimizer, caas:topic/analyst-report