Report

Adobe named a Leader in B2B customer data platforms.

Discover how Adobe understands B2B data needs and data’s role in delivering AI-driven personalisation at the contact, account and buying group levels.

Adobe has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025.

We see this recognition as a testament to our long-term vision and differentiated capabilities — empowering B2B enterprises to overcome orchestration challenges and harness data, content and AI to deliver personalised experiences across the customer lifecycle.

We believe our position as a Leader is grounded in several strengths:

A single system of truth with strong governance.
Unified profiles across contacts, accounts and buying groups.
Highest scores possible in the vision, innovation, roadmap, partner ecosystem and adoption criteria.

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The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025

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Forrester names Adobe a Leader in B2B customer data platforms.

CardDescription

Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025 for achieving the highest score in the strategy category.

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2025-09-17

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