Adobe positioned as a Leader in Digital Experience Platforms.

Adobe helps global brands deliver innovative content personalised digital experiences. Learn why Adobe is recognised as both a Leader and a Customer Favourite.

Adobe’s position as a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 cites its cohesive platform that helps teams harmonise customer data, orchestrate journeys across channels and scale personalisation.

Adobe’s Agentic AI capabilities — like Journey Agent, Audience Agent and Agent Orchestrator — help support personalised customer journey orchestration across multiple touchpoints.
The experience front-end editor and framework are differentiating tools that enable flexible digital experience creation.
A cohesive platform helps teams harmonise customer data, orchestrate journeys across channels and scale personalisation.
Global brands scale personalisation through broad capabilities and strong innovation cadence, which Adobe believes has earned it recognition as a Customer Favourite.

Marketo Configurator Wednesday, November 19, 2025 at 11:41

Title

Description

Please share your contact information to get the report.

Success Type

section

Success Section

form success

Success Content

Thank you. Your report is ready below.

style

xxl spacing, two-up, resource-form

#FFF

The Forrester Wave™: Digital Experience Platforms, Q4 2025

Read the report

style

hide block, form success

background

#F5F5F5

Forrester does not endorse any company, product, brand or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgement at the time and are subject to change. For more information, read about Forrester’s objectivity here.

Recommended for you

https://main--da-bacom--adobecom.aem.page/fragments/resources/cards/thank-you-collections/generic-dx

See all resources

cardTitle

Adobe named a Leader in Digital Experience Platforms.

CardDescription

Discover why Adobe is recognised as a Leader and a Customer Favourite in The Forrester Wave™: Digital Experience Platforms, Q4 2025.

cardDate

2025-11-19

cardImage

primaryTag

caas:content-type/report