REPORT
Learn why Adobe is a Leader in agentic marketing for B2C Enterprises.
Discover how Adobe connects your marketing agents in one place and helps teams create on-brand content fast, with the rights already cleared.
We believe Adobe's recognition as a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment reflects the strength of our agentic and generative capabilities.
- Agentic orchestration
Coordinate agents across the marketing stack from natural-language prompts. - Generative content at scale
Plan, generate and measure on-brand variations across paid media, email, social and display. - Brand-safe creative
Generate image, video, vector and audio with commercial safety and IP indemnification. - Grounded in real-time data
Work from real-time Adobe Experience Platform data, with human-in-the-loop refinement.
