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PERSONALISATION AT SCALE FOR TRAVEL AND HOSPITALITY

In travel and hospitality, it pays to personalise.

Personalisation at Scale: Travel and Hospitality Industry Spotlight explores the challenges — and payoffs — motivating travel and hospitality companies to accelerate adoption of personalisation programmes. Learn more in this Adobe-commissioned Forrester Consulting research study.

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Personalisation efforts are paying off for travel and hospitality companies, but customer demands are high.

Forrester’s research delivers key findings into personalisation efforts, such as how:

  • Travel and hospitality decision makers consider personalisation programmes essential to reestablishing connections with their customer base.
  • Customers want to be delighted, yet fewer than 40% give travel and hospitality companies high marks on personalisation before and after transactions.
  • Travel and hospitality companies must focus on developing personalisation across data, content and omnichannel orchestration.


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Uncover the trends driving personalised experiences in 2022 — and how you can stay one step ahead.


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Personalisation at Scale for Travel and Hospitality.

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