Creating content experiences for the virtual future
Additional Resources:
- Four Reasons to Add 3D to your skillset as a graphic designer
- How innovative uses of 3D are transforming entire industries
- Amazon creates immersive shopping experiences using Substance 3D
- Adobe and the metaverse: the future of immersive
Speakers
Speaker bio
Liam McClure
Head of Creative Strategy & Player Engagement, Electronic Arts
Liam has an audience first thinking with a desire to understand what’s important to them. He started out working in agencies for almost ten years before jumping into the dynamic world of gaming. Liam works across all Asia regions and is inspired daily by community, culture and clever campaigns.
Speaker bio
Frantz Lasorne
Co-Founder, Visionaries 777
Frantz is a co-founder and project leader for the automotive department in Visionaries 777. He has a double Master’s Degree in Interaction Design and in engineering of virtual reality & Innovation. His final thesis focusing on Augmented Reality and Toys was awarded and selected for SIGGRAPH 2009 (New Orleans) and SIGGRAPH Asia 2009 (Yokohama). After his studies, he joined LEGO's concept lab, in an R&D role that explored and prototyped several innovative concepts primarily based on Augmented Reality that helped envision the future of play experience. He now leads Visionaries 777 teams working on interactive software solutions deployed globally by brands such as BMW, Nissan and Infiniti.
Speaker bio
Sharrom Yezdegardi
Business Development Lead, 3D & Immersive, Adobe
Sharrom Yezdegardi is the Business Development Lead for Adobe 3D & Immersive in India and joined Adobe via the Allegorithmic acquisition in 2019. At Allegorithmic, Sharrom was responsible for evangelizing Substance 3D within the Media & Entertainment and industrial design sectors in India. Prior to joining Allegorithmic, Sharrom was the trade officer in the Technology and Services wing of the French Consulate in Mumbai where he focused on new and emerging technologies catering to the Media and Entertainment industry. Sharrom holds a Master’s Degree in International Business from the Grenoble Graduate School of Business in France.
Speaker bio
Pippa Chambers
Editor, The Growth Agenda
Content and Communications Consultant, Pipular Media
Pippa has a career spanning 15 years across local and national newspapers and several business to business publications. Previously the editor of AdNews Australia, Pippa has worked in the UK, Dubai and Sydney and has extensive experience writing about media, marketing, advertising and ad tech. Based in Sydney, Pippa runs her own content and comms consultancy, is editor of The Growth Agenda and is well versed across branded content, business conference curation, roundtables and podcasts.