In conversation with Cotton On
Keeping pace with content demands to create "wow" experiences
Length: 40 min
At the heart of every standout customer experience, there’s an emotional connection, with great content playing a pivotal role. But according to the latest Digital Trends 2023 research, just 26% of CX practitioners in APAC think their organization is good at delivering content in the first place.
Join us for a fireside discussion with one of the fastest growing retail groups internationally — Cotton On. We'll learn why it's one of the exceptional few keeping pace with rising content volumes and complexity to create new levels of connection and advocacy.
In this 40-minute session, we will explore:
- What’s critical to meeting customer expectations in the face of mounting content demands?
- What does it take to align people, processes, and technology to drive collaboration and to deliver 'wow' experiences?
- How to apply technology to ignite creativity and to empower the future of work and innovation?
- What are the outcomes of accelerating content and production times to increase speed to market?