Personalise citizen outreach and engagement.

The people you serve expect the same digital experiences they get every day. They want online interactions that are personal, seamless and easy to access from any device. Watch the Symposium panel discuss how to identify, segment and personalise citizen and employee communication.

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Deliver your message on any channel — online and off-line.

Citizens expect personal and relevant communications across email, mobile, social media and direct mail. Modernise your outreach with Adobe to reach the right person, on the right channel and at the right time.

• Create, manage and deliver cross-channel communications all in one place.

• Manage and optimise the customer journey across channels — off-line and online.

• Use centralised creative asset management and analytics across channels to speed workflows.

• Improve citizen experiences with one-to-one personalised content.

Devliver your message on any channel

Successful citizen communication — all channels, no roadblocks.

Everyone communicates in different ways. But we can help you to learn how to master them all. Forrester recently named us a Leader in cross-channel campaign management. Read what they had to say.


“Adobe is constantly setting the bar higher for analytics and personalisation success. With Adobe Experience Cloud, we can do more to orchestrate better experiences for tens of millions of customers.”

Stuart Irvine, Analytics and Optimisation Lead, Heathrow Airport

Additional Resources



You can achieve truly engaging outreach by taking your email to the next level with personalised messages and campaigns based on behaviour and timing.

Citizen Journey

Citizen Journey

Get to know the citizen journey so you can reach the right person at the right time — through email, mobile, off-line and more.



Synchronise all your communication efforts to give your audience a positive and fulfilling experience with your agency.

Let’s talk about what Adobe can do for your agency.