Better insights — faster Interpret all your customer data and uncover faster, more comprehensive customer insights.
Easily share data
Democratise data across your business by standardising the way you name, categorise and format your data.
Flexible, open and extensible
Create and extend XDM schemas to better support your organisational needs.
Simplify new deployments, channels and sources. Any application that reads XDM will understand the new data automatically.
Move faster and get more value
Repeatedly implement and adopt intelligent services that understand the structure of XDM-based data.