9 examples of great B2B ecommerce websites

You may have an ecommerce website, but perhaps you think it needs an update or a complete redo to stand out and increase engagement with your target audience. Creating unique customer experiences takes time and effort, but the rewards are well worth the extra attention to detail.

For many customers, your ecommerce website’s home page could be their first impression of your company — so producing a space that showcases your brand identity with ease and simplicity in mind is essential to customer retention. Business-to-business (B2B) ecommerce sites should always aim to improve the customer experience and drive more sales.

In this article, we’ll explore examples of B2B ecommerce websites so you can learn about different features, functions, designs, and tools to consider when developing your own. With these ideas, you can create and manage a website that attracts customers and yields results.

This post will cover:

• B2B ecommerce website examples
• What these B2B ecommerce websites do right

B2B ecommerce website examples

The right B2B ecommerce website for your business will depend on your needs, target audience, business model, technology budget, and more.

The following examples offer a wide variety of services to fit various business needs.

1. ACME

ACME serves as a packaging provider for shippers and logistics operators. The company’s mission is to be “the leading provider of industrial and intralogistics automation components and solutions in the region.”

Here are some of the things that make the ACME ecommerce website stand out:

• Incredible attention to detail
• Clear and easily digestible pages
• High-quality photos of products
• Simple to distinguish between services and products
• Contact information

2. Alibaba

Home to nearly every product type, Alibaba is the biggest ecommerce brand in the world and hosts the largest B2B online marketplace. This Chinese company caters to more than 18 million sellers and buyers in 240 territories and countries. Not only does it offer customers a huge selection for all their personal and professional needs, but it sections off items in a way that allows buyers to quickly find what they need.

Here are some of the things that make the Alibaba ecommerce website stand out:

• Simple-to-use product catalog
• Ranked and featured products
• Support for many different languages
• Product bundles
• Business-to-consumer (B2C) messaging

3. Amazon

Amazon is a globally renowned B2C and B2B marketplace, hosting just about any product imaginable. The ecommerce giant offers a plethora of options while making ease and searchability a priority. While Amazon is a well-known name across the globe, the B2B side of the ecommerce site is less known. The site offers all the features a business could possibly need.

Here are some of the things that make the Amazon ecommerce website stand out:

• Customer chat features
• Saving shopping carts
• Filters that arrange products better
• Simple returns
• Multiple languages
• Sellers offer deals to shoppers

4. Curbell Plastics

It’s one thing to be a successful ecommerce website, but it’s another to separate yourself from the competition. Curbell Plastics is a fabrication company that enhances the customer experience by providing customers with an entertaining way to find products. The company’s website looks fantastic on desktop and mobile and creates a convenient, user-friendly site for customers that keeps them coming back.

Here are some of the things that make the Curbell Plastics ecommerce website stand out:

• Product searches are simple and exciting
• Shapes are used in the navigation to help find products
• User-friendly mobile performance
• Suggestions are offered for saving money on the site

5. Grainger

Grainger provides a wide variety of maintenance supplies, industrial equipment, and other tools and parts. The business was founded in 1927 to offer consumers an easy way to consistently obtain motors, so it’s had many years to strategize and set itself apart from other industry players.

Here are some of the things that make the Grainger ecommerce website stand out:

• Convenient ordering
• Ability to shop as a guest
• Extensive search filtering options
• Clear product availability
• Product arrival times clearly displayed on all product pages

6. Massey Ferguson

Massey Ferguson is an agricultural machinery manufacturer, and its website supports a highly successful ecommerce business. The site is straightforward about company offerings and puts user-friendly navigation tools at the forefront of its website strategy.

Here are some of the things that make the Massey Ferguson ecommerce website stand out:

• Use of the same colors and shapes to establish a clear brand identity
• Two navigation bars
• Easy-to-understand site offerings at a glance
• A straightforward presentation of products

7. Medline

Medline is one of the largest private distributors and manufacturers of medical supplies. With more than 350,000 medical products and 1-day shipping to 95% of the US, the company certainly has a competitive edge in its industry. Its website is one of the best in its industry for its wide array of offerings and simple searchability.

Here are some of the things that make the Medline ecommerce website stand out:

• An enormous array of products on the website
• Interactive features to find information you need
• A personalized website view
• Simple-to-filter product categories

8. Quill

This office and educational supply provider is owned by Staples and maintains a B2B ecommerce website that’s regarded as one of the best in the business. Similar to a well-run office space, Quill keeps its products spick and span with proper categorization and excellent navigation.

Here are some of the things that make the Quill ecommerce website stand out:

• All-inclusive categorization
• Guided navigation features
• Useful filters
• Regular reward offerings

9. Magnetica

An Australian-based MRI systems and technologies manufacturer, Magnetica came on the scene in 2005, stating a commitment to “unlocking new capabilities, new markets, and new possibilities while retaining a focus on enabling high-quality imaging closer to the point-of-care and enhancing the patient experience.” The website is well organized, has an excellent color tone on its home page, and makes it easy for users to find the information they’re looking for.

Here are some of the things that make the Magnetica ecommerce website stand out:

• Simple home page and product categories
• Cohesive color palette
• Easy method to contact
• A straightforward descriptions of products

What these B2B ecommerce websites do right

Now that you have some examples to reference when building your own B2B ecommerce website, let’s explore what makes these sites great. With no shortage of ecommerce options out there, choosing useful features, easy functionality, and thoughtful design are three key factors to keep in mind when creating your website.

Constructing a personalized customer experience requires careful curation of elements — check out these six features that can create outstanding ecommerce website experiences.

Mobile-friendly interface

Research has found that three-quarters of Americans report buying items online using a smartphone. Creating a functioning mobile website that customers want to stay on is crucial to ecommerce success.

By making content responsive and creating cohesive, easy-to-follow design, you can build a loyal customer base.

Optimal user experience (UX)

An aesthetically pleasing, simple-to-use interface and high-quality product images increase the likelihood of customers choosing to visit your website. Creating smart navigation and placing information in places customers expect to see them, along with using tags, progress bars, and other features will deliver the best possible customer experience.

Part of creating exceptional user experiences is giving customers the peace of mind that their personal information is safe on your site.

Enhanced security

Payment card industry (PCI) compliance is critical when maintaining an ecommerce website. When handling payment information, compliance ensures that information is authorized and delivered in the most secure way.

By keeping your website secure, you reduce the chances of dealing with data breaches that could impact your sales and reputation.

Efficient performance

Efficient performance means a website has speedy loading times and responds to user interactions. Website performance can impact how long a customer decides to stay on a website or if they leave due to slow loading times or other website features not interacting as they should.

When trying to reach your target audience, efficient performance and customization are key to capturing their attention.

Customizable features

By implementing customizable features, your brand shows dedication to detail and boosts customer engagement by personalizing content to fit individual customer needs. Updating website content such as blogs, photo galleries, and more gives your customers an accurate representation of current website offerings.

Using a B2B ecommerce platform can help you optimize your website and create a business that will keep customers coming back.

Improve your engagement and conversions with Adobe Commerce

Creating an exceptional ecommerce website can produce tremendous benefits. Taking the time to implement features that make the customer experience as smooth as possible means more time building out your client base and less time making repairs down the road.

When you’re ready to get started, a B2B ecommerce platform can help you create and manage a site that caters to your customers and boosts your revenue.

Adobe offers the world’s leading digital commerce solution for merchants and brands. With Adobe Commerce, you can build engaging shopping experiences for every type of customer — from B2B and B2C to B2B2C.

Commerce is built for enterprise on a scalable, open-source platform with unparalleled security, premium performance, and a low total cost of ownership. Businesses of all sizes can use it to reach customers wherever they are, across devices and marketplaces. Commerce is more than a flexible shopping cart system — it’s the building block for business growth.

Take a product tour of Adobe Commerce or watch the overview video to learn more.