One part of Adobe Summit’s unrivaled value is how the conference defines the current moment in customer experience. Mainstage events — the Opening Keynote, Day Two Keynote, and Sneaks — offer transformative content that sparks ideas.

Embrace innovation with Adobe and The Coca-Cola Company.

Learn from one of the world’s most iconic brands. From the mainstage spotlight to your own hands-on experience, take an immersive marketing journey with The Coca-Cola Company at this year’s Summit. You’ll get an inside look at the company’s playbook and experience firsthand how Adobe products, and generative AI, are shaping the future of digital campaigns. Check out The Coca-Cola Company sessions. Read on for more details.

Kick off your conference.

Start your Summit experience with the Opening Keynote. Adobe leaders join top executives from the Coca-Cola Company and Eli Lilly to welcome you to Las Vegas and set the tone for Summit and what comes next. Look forward to insights on growing your business through personalized experiences, now powered by generative AI.

Spark your inspiration.

Adobe Chairman and CEO, Shantanu Narayen returns to the mainstage on Wednesday, for the Day Two Keynote, with top executives from JPMorganChase, Unilever, ServiceNow, and Marriott International. Learn from brands redefining digital experience through generative AI, personalization at scale, and customer experience orchestration.

Catch a glimpse of the future with Ken Jeong at Sneaks.

Attendee-favorite Sneaks are always memorable. Excitement fills the air during demos of features in development from Adobe Labs. Your host this year is actor, comedian, and producer, Ken Jeong. Since his film debut in Knocked Up, Jeong has been stealing scenes in both TV and film. He is the host and executive producer of I Can See Your Voice, as well as a panelist on The Masked Dancer. Jeong’s warmth, enthusiasm, and brilliant wit hits the perfect note for Summit’s most exciting event.

Did you miss last year’s Sneaks? Watch here.

Go deep with strategy keynotes.

Keep that mainstage momentum going as Adobe leaders and product experts team up with top brands to showcase modern customer experience strategies through real-world examples and product demos. You’ll come away with inspiring ideas you can put into action. Look at this year’s four strategy keynotes:

• Elevate and Empower Teams with Agentic AI for Exceptional Experiences. Leaders from The Coca-Cola Company join Adobe executives and AI experts to showcase generative AI-powered tools and share organizational insights and strategies for building the most efficient and powerful team.
• Driving Marketing Agility and Scale: Transforming your Content Supply Chain with AI. Feeling the pressure to deliver impactful campaigns faster and at scale? Explore how marketing organizations can transform their content supply chains to accelerate creation, streamline workflows, and boost effectiveness.
• B2B Reimagined: Transforming Go-to-Market Strategies for Profitable Growth. Learn to leverage data-driven approaches with the latest in predictive tools and sales insights to deliver tailored, self-guided journeys and hyper-relevant, role-based content to B2B buyers. Don’t miss thought leadership insight on the future of B2B marketing success.
• Put the Customer at the Center and Build Relationships That Last a Lifetime. Visionary demos will showcase how you can unify customer engagement and leverage Adobe AI tools and our Agentic framework to deliver exceptional, personal, and connected experiences that create lifetime brand loyalty.

Keep up with top CX trends.

As marketers redefine customer experience and leaders push to transform their organizations and meet the demand for responsibly fueled, AI-driven personalization, we’re offering a key session to help keep you up to speed.

• Top Customer Experience Trends. Join Adam Justis, senior director of portfolio and solution marketing at Adobe, as he speaks with Vivek Pandya, digital insights director at Adobe, about the top customer experience trends arising in a redefined CX era — and the opportunities they bring for the year ahead.

Check out the whole Trends and Inspiration track.

Join us at Adobe Summit 2025.

There’s still time to register to attend Summit in Las Vegas. And if you can’t make it in person this year, tune in to Summit Online — it’s free to register. Keynotes, Sneaks, strategy keynotes and select sessions will be livestreamed. And remember to spend time in the Community Pavilion. It’s the perfect place to meet up, relax, and take part in fun activities and activations — create a customized on-brand sticker using an Adobe Express template from The Coca-Cola company! Don’t miss out on all the Summit has to offer.

Register now